Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

Who we are

East Looe Town Trust (ELTT) is a Charitable Incorporated Organisation (Registered Charity No: 1166934) responsible for the upkeep and maintenance of several listed buildings: The Old Lifeboat Station & Watchtower, The Guildhall and The Old Guildhall Museum & Gaol. ELTT is also responsible for common areas, including the beach, promenade, car parking and the Wooldown. We are the data controller, or agency, in relation to the activities described in this privacy policy, unless stated otherwise.

Data Collection and Usage

Matomo Analytics

We use Matomo Analytics to understand how visitors interact with our website and improve the user experience. Matomo is a privacy-friendly analytics platform that respects user anonymity. Here’s how we handle your data with Matomo:

• IP Anonymization: The last two bytes of your IP address are masked, ensuring that your exact IP address is not stored.
• Referer Anonymization: While we record the type of referrer (e.g. search engine, social media), we do not store the full referrer URL.

Note: We do not use cookies for tracking purposes via Matomo. The following strictly necessary cookie will be set if users opt out of anonymised tracking:

mtm_consent_removed: Indicates that a visitor opted out of Matomo tracking. This cookie is set to expire after 30 years, but may be removed earlier depending on browser rules. If you are not a regular visitor to our website and wish to opt-out of analytics use, please check the setting when you visit, to make sure the opt-out is still recognised by your browser.

Other Cookies

Our website uses the ProcessWire content management system, which sets the following cookies:

• pagelist_open: A session cookie used to manage navigation within the site. This cookie expires when you close your browser.
• wires: A session cookie used for maintaining the site's functionality during your visit. This cookie also expires when you close your browser.
• wires_challenge: A first-party persistent cookie that expires after 48 hours. This cookie is used for security purposes and does not track your browsing activity.

You can manage your cookie preferences through your browser settings.

Third-Party Data Sharing

We may share aggregated and anonymized website analytics data with third parties, such as funding bodies and project partners, to demonstrate the impact of our website and improve our services. This data does not contain any personally identifiable information and cannot be used to track individual users.

We only share this data for reporting, research, and funding purposes. No personal information is ever sold, shared, or disclosed to advertisers or other external parties for marketing purposes.

If you have any questions about how we share anonymized data, please get in touch via the contact form.

You may choose to opt out of anonymised tracking to avoid the aggregation and analysis of data collected on this website.

To make that choice, please click below to receive an opt-out cookie.

If you are not a regular visitor to our website and wish to opt-out of analytics use, please check the setting when you visit, to make sure the opt-out is still recognised by your browser.

Contact Form and Personal Data

When you submit a message via our contact form, we collect the following personal data:

Your name (if provided)
Your email address
The content of your message

Purpose and Legal Basis for Processing

We collect this information only to respond to your inquiry. The legal basis for processing is your explicit consent, which you provide by checking the consent box before submitting the form.

Data Retention

We retain different types of data for different periods:

Anonymized website analytics data (such as page visits, downloads, and bounce rates) is stored for 90 days, after which it is either deleted or further aggregated to ensure no individual interactions can be distinguished.
Personal data submitted via the contact form (your name, email address, and message) is stored only for the duration of our conversation. Once no further follow-up is required, your data will be deleted.

If you have any concerns about data retention, please get in touch via the contact form.

Your Rights

Depending on your location, you may have certain rights regarding your data under applicable privacy laws, such as the General Data Protection Regulation (GDPR). While we do not collect personal data through website analytics, we want to ensure transparency and provide control over how your interactions with our site are handled.

You have the right to:

Access any data we may have collected about you.
Request rectification of any inaccurate personal data submitted via the contact form.
Request erasure ("Right to be Forgotten") of your contact form data or prevent future tracking by using the opt-out tool below.
Object to Processing by opting out of analytics tracking via Matomo’s opt-out cookie.
Restrict Processing by adjusting your browser settings or opting out.
Data Portability – Since we do not collect personally identifiable analytics data, there is no user-specific data to provide.
Lodge a Complaint with a local data protection authority if you have concerns about how we process data.

To exercise your rights or request more information, please get in touch via the contact form.

This document was last updated on March 30, 2025.